Native Highlight: Instagram Personality @Scrumphsus Gives a Deep Dive Into The LA Food Scene

Native Highlight: @scrumphsus

Jesse Hsu might just be the most interesting man in the world! The proud owner of the Instagram account Scrumphsus (@scrumphsus) has some pretty amazing stories. Whether he's impersonating the voices of Jim Carrey, Sean Connery, Abe Simpson, and Walt Jr. from Breaking Bad, or he's dining at the #1 and #2 restaurants in the world, Jesse knows how to have a great time!

He's an experienced foodie on both coasts, bouncing his time between LA and NYC (that's a lot of red eyes...). You're gonna love to learn about an individual that's destined to be a household name!

Check out the behind the scenes of an Instagram food blogger and find out Jesse's favorite spots in LA (with an NYC bonus below).

The Inspiration Behind The Account

I am by no means a professional authority on food. The main goal of Scrumphsus (scrumptious with my last name “hsu”) is to document my culinary adventures, the people I dine with, the special events that we celebrate, and sometimes the exact ingredients in the dishes we enjoy. It’s all about sharing food and experiences with people that lack the access to these opportunities. Who knows, maybe a kid in Montana sees enough pictures and develops an interest in international cuisines or gets inspired to become a chef. That’s the thing – you never know who’s digesting your content.

Interestingly, Jesse wasn't always this into food. He had to make the leap from his childhood diet of home-cooked Chinese and fast food (a reward for good grades) to finding amazing hidden gems that foodies love. His move to NYC was the catalyst that inspired him to post some of the most photogenic dishes on Instagram. 

On top of finding some of the coolest places in LA and NYC, his photography skills are second to none.You can see in his posts that he genuinely wants to help others experience food the way he does. If he connects someone to an experience that makes their day, week, even year, he feels he has succeeded. He understands the potential influence that his content has and focuses on creating a positive reaction to it. This is a breath of fresh air and we are super excited we got connected with him.


Why the LA food scene?

For the past 2 years, the LA food scene is on a meteoric rise with more and more local chefs carving out their identities, spearheading trends, and staking their claim on this ever-changing culinary landscape. With so many newcomers making an impact on the game, Bestia isn’t the only option to have a great meal anymore. That ultimately results in more options for the consumer – which is a great thing. The food scene will only get better as more and more renowned chefs from New York and San Francisco flock to LA to open up their own eateries in 2018 and beyond.

LA has been on a tear in the recent years and there's no sign of slowing down. The city is already a dream come true for the health conscious individuals, but it's ability to attract some world-renowned chefs is allowing it to make some noise in the conversations of best cities for food. Jesse told us that when he first moved to LA as a freelance photographer, he loved the access to budget and mid-tier spots to stretch that dollar out (btw, you gotta check out his work here, it's incredible!). 


Jesse Hsu, Meek Mill, and a disco ball

Courtesy of  Jesse Hsu

Courtesy of Jesse Hsu

I was once hired by Bacardi to fly to Atlanta and dance at a house party with Meek Mill performing for a commercial. I wore a customized disco ball helmet. We were about to record when the cops came to shut down the loud music. Someone handed me their iphone and earbuds and I danced to a slow John Legend song. The video came out pretty great.

We had to share this story because it was absolutely hilarious. Hired by Bacardi and shooting a commercial with Meek Mill, all while wearing a disco ball helmet! How can we get our hands on that video? 

Why @scrumphsus is a must follow

I try to keep it varied with cuisines and price points, but I may have a bias towards noodles/pasta. If you ever need a dining companion, hit me up!
Instagram has been life-changing. It’s allowed me to connect with all sorts of people, from like-minded foodies to food novices that are just looking to find the best pizza.
Food is the universal language that brings people together.

We couldn't have said it better ourselves! Food has an amazing ability to bring people together, no matter their backgrounds. On top of the professional photos of the most mouthwatering dishes in the LA and NYC areas, @scrumphsus attaches a story to all his posts. Every dish is filled with rich history and culture, and Jesse makes sure to help you discover the best. 


@Scrumphsus's Top LA Spots

1) Manuela

907 E 3rd St, Los Angeles, CA 90013

Pro Tip: 

Love the redneck charcuterie board and the pancakes for brunch.


2) Inkonito

225 S Garey St, Los Angeles, CA 90012

Pro Tip:

New Japanese Izakaya in the Arts District. My faves are panko fried chicken, beef cheek, and asparagus.


3) Luscious Dumplings

704 W Las Tunas Dr #4, San Gabriel, CA 91776

Pro Tip 

Haven't had their noodles because I always get the boiled chive dumplings.


4) Howlin' Rays

727 N Broadway #128, Los Angeles, CA 90012

Pro Tip

Upbeat ambiance, jovial service, and the best fried chicken I've eaten.


5) Animal

435 N Fairfax Ave, Los Angeles, CA 90036

Pro Tip:

Foie gras biscuits is a must order. If there is a steak special, get it.

Be sure to follow @scrumphsus on Instagram and download NativX to get more awesome tips from Natives!

Bonus - @Scrumphsus top NYC spots

... Am I guilty of eating apps at one spot, entrees at another, dessert at a 3rd stop and then…D2 (dinner 2) at a late night spot? Well yes, but don’t judge me! How do you think I keep my one-pack in shape?

Pro Tip

Each Korean dish is balanced and elevated. Always get the uni egg and peanut butter fried chicken.


2) Patisserie Chanson

2027 3rd Ave, New York, NY 10029

Pro Tip

Amazing pastries but also book a seat at their Dessert Bar downstairs!


3) abcv

38 E 19th St, New York, NY 10003

Pro Tip

The shiitake mushroom dish and the pastas are excellent (yes, this is a plant-based restaurant!)


4) JeJu Noodle Bar

679 Greenwich St, New York, NY 10014

Pro Tip

Get the amberjack salad and cucumbers to accompany your bowl of ramyun.


5) Rice and Gold

50 Bowery, New York, NY 10013

Pro Tip:

Get anything resembling a dumpling: the lobster+scallop har gow and the pho soup dumplings.


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