Native Highlight: @tooomuchfoood
We had a great time with Morgan Raum, the mastermind behind the famous Instagram account Tooo Much Foood (@tooomuchfoood). She’s as New York as it gets; she was born and raised in the Upper East Side, went to school at Barnard, and the thought of leaving never crossed her mind. She has her hands in everything from custom sneakers to music (she’s been playing the piano since 5 years old) to running social media for restaurants. You can check out everything else she does on her Tooo Much Foood blog (Spoiler: it’s a helluva lot). But her biggest passion is food and she runs an account that crushes it!
Check out the behind the scenes of an Instagram food blogger and find out Morgan's favorite spots for the new year!
The Inspiration Behind The Account
Success always seems to start from a passion you have. For Morgan, the combination of her love for taking photos and passion for really tasty food made the transition to an Instagram foodie a no brainer! Keeping track of every photo she takes can get pretty overwhelming so Morgan turned to Instagram to share with the community of like-minded foodies.
Why the NYC food scene?
Morgan wasn’t always willing to try new types of food. In fact, she told us that she actually barely ate at restaurants and was an extremely picky eater just a few years ago. But once she really dove into @tooomuchfoood, she began to step outside her comfort zone and explore.
She’s absolutely right about NYC. The list of restaurants you have to try in the city almost seems infinite. Heck, by the time we finish writing this blog, the list probably has grown! “If you can think it, NYC has it” is definitely true. No matter what you’re into, there’s a big group of people that are also into it, and that means NYC has it.
Don't play with your food
This story was great! Obviously, someone didn’t let the restaurant owner know what was going on! It is pretty amazing how much foodie Instagrammers can help spread the word about an awesome restaurant or bar. Mom and pop shops now have the ability to reach customers that previously weren’t obtainable through these experts that we can trust. We are super thankful because we can access hidden gems that haven’t yet gotten the credibility they deserve. That’s something truly special. NativX has made it our mission to help you experience a city on a deeper level, and we’re excited to highlight the people helping to make that happen!
Why you need to follow @tooomuchfoood
One thing that’s borderline impossible is keeping up with the trends in NYC. Morgan has figured it out though, so following her is the easiest way to keep relevant – especially around UES. Morgan even left a little pro tip for the aspiring Insta Foodies out there (or casual food enthusiasts). If you want the perfect food pics, try to grab pics when the lighting is great!
ToooMuchFoood's Top Spots
We are highlighting experts in the NYC area and their go to spots for dining and going out in the city! Be sure to subscribe to stay in the know!